Global distributor and retailer Gedeon Group has secured the role of wholesale distributor for renowned fashion brands Tommy Hilfiger and Calvin Klein in theGulf Cooperation Council (GCC) region, following its successful management of both brands through franchises in Africa and Iraq.
PVH Corp., a major player in the apparel industry, recognizes Gedeon Group's exceptional track record in expanding the market presence of TommyHilfiger and Calvin Klein. The decision to appoint Gedeon Group as the wholesale distributor in the GCC underscores the company's commitment to leveraging Gedeon Group's expertise in further growing its footprint in the region.
Gedeon Group has played a pivotal role in the success of Tommy Hilfiger and Calvin Klein franchises in Africa and Iraq, showcasing its ability to navigate diverse markets and build strong retail networks. The expansion into the GCC aligns with Gedeon Group's overarching strategy of fostering brand growth and reaching new consumer demographics.
With its dynamic and diverse consumer landscape, the GCC presents an exciting opportunity for Tommy Hilfiger and Calvin Klein to strengthen their presence. Gedeon Group's extensive experience in the fashion retail sector and understanding of local market dynamics position the company as an ideal partner for PVH Corp. in this strategic venture.
Michel Gedeon, CEO of Gedeon Group, expressed enthusiasm for the collaboration, saying, "We are honored to be entrusted with the wholesale distribution of Tommy Hilfiger and Calvin Klein in the GCC by PVH Corp. This appointment is a testament to the success of our partnerships with these iconic brands in Africa and Iraq. We look forward to bringing the latest trends and timeless fashion to the discerning consumers in the GCC region."
Gedeon Group's appointment as the wholesale distributor is expected to reinforce the market presence of Tommy Hilfiger and Calvin Klein, offering an enhanced shopping experience for consumers across the GCC. The collaboration aims to capitalize on the region's growing demand for high-quality, globally recognized fashion brands.
About PVH Corp.
PVH Corp. is one of the largest apparel companies in the world, encompassing iconic brands such asCalvin Klein, Tommy Hilfiger, Van Heusen, and many others. With a commitment to quality, innovation, and sustainability, PVH Corp. is a global leader in the fashion industry, driving trends and shaping the future of clothing.
About GEDEON GROUP
Founded in 1949, Gedeon Group, distinguished as the leading distributor, agent, and retailer for over 40 international fashion brands across the Middle East and Africa, is renowned for its expertise in representing elite brands. Some of the prestigious brands under their representation include PUMA, Tommy Hilfiger, Calvin Klein, Vilebrequin, Geox, Salvatore Ferragamo, and many others. Acting as the official distributor forPUMA, Gedeon Group extends its reach across various territories in Western andEastern Africa, covering regions such as DRC, Ghana, Kenya, Uganda, Tanzania, and beyond.