PUMA Became the Official Technical Partner of CAF for Several Events!

January 15, 2024

Source:

Gedeon Group

Inpartnership with Gedeon Group, the TotalEnergies CAF Africa Cup of Nations fanwearcollection will be available for purchase at PUMA Pop-up stores in Ivory Coastat the Olympic Stadium of Ebimpé, Felix Houphouet Boigny Stadium, the Airport, andvarious Fan Zones.

 

PUMA, one of the world's leading sportsbrands, is proud to announce its official technical partnership with CAF forseveral events. PUMA acquired key assets and rights including an Official matchball for CAF tournaments, a Fanwear collection, and referee kits for TotalEnergiesCAF Africa Cup of Nations scheduled for January 2024 in Ivory Coast. PUMAextends its commitment to pushing sport and culture forward by supporting oneof the most prestigious football tournaments on the African continent.

As part of this exciting partnership, PUMAwill serve as one of the official sponsors for the TotalEnergies CAF Africa Cupof Nations, bringing PUMA’s innovative and performance-driven character to thetournament in collaboration with Gedeon Group. Known for designing, developing,and marketing cutting-edge footwear, apparel, and accessories, PUMA aims toelevate the Africa Cup of Nations experience for athletes, fans, andcommunities alike.

PUMA is thrilled to be a part of thismomentous event. The sponsorship reflects PUMA’s commitment to fostering theintersection of sport, culture, and community. We look forward to uniting fansacross the continent and beyond through the universal language of football.

Malek Gedeon, co-founder of Gedeon Group,proudly highlighted: 'At Gedeon Group, we are thrilled to have enabled Puma'sprominent presence during the 2024 AFCON in Ivory Coast, where the Elephants'victorious final performance added significant brand value and visibility.

With a rich history of collaborating withrenowned football players and brands to blend sports influences into streetculture and fashion, PUMA's sponsorship of the Africa Cup of Nations furthersolidifies its dedication to embracing diversity and inclusivity through thepower of sports.

As the CAFAfrica Cup of Nations unfolds in January 2024, PUMA invites fans worldwide tojoin in the excitement, celebrating the spirit of competition and the unbridledpassion for football that defines the tournament.

 

 

About PUMA

PUMA is one of the world's leading sportsbrands, with a legacy spanning 75 years. Renowned for designing fast productsfor the world's fastest athletes, PUMA offers performance and sport-inspiredlifestyle products in categories such as Football, Running and Training,Basketball, Golf, and Motorsports. Collaborating with influential designers andbrands, PUMA continues to bridge the gap between sport and fashion. The PUMAGroup owns the brands PUMA, Cobra Golf, and Stichd, distributing its productsin more than 120 countries. With approximately 20,000 employees worldwide, PUMAis headquartered in Herzogenaurach, Germany.

 

About GEDEONGROUP

Founded in 1949, Gedeon Group, distinguishedas the leading distributor, agent, and retailer for over 40 internationalfashion brands across the Middle East and Africa, is renowned for its expertisein representing elite brands. Some of the prestigious brands under theirrepresentation include PUMA, Tommy Hilfiger, Calvin Klein, Vilebrequin, Geox,Salvatore Ferragamo, and many others. Acting as the official distributor forPUMA, Gedeon Group extends its reach across various territories in Western andEastern Africa, covering regions such as DRC, Ghana, Kenya, Uganda, Tanzania,and beyond.