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Empowering Brands
Since 1949
We stand at the forefront of Fashion Retail & Distribution across the Middle East and Africa, representing a portfolio of over 50 premium brands.
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SERVICES
We drive brand expansion through strategic retail operations.
Brand Distribution and Representation
Facilitating market entry and expansion for international fashion brands in the Middle East and Africa.
Retail Store
Management
Expertly managing over 200 retail stores to optimize brand presence and consumer engagement.
Robust logistics and cutting-edge technology
State-of-the-art logistics infrastructure and seamless supply chain management.
landscape
From the Middle East to Africa and beyond.
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Markets Worldwide
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business infrastructure
our timeline
A journey marked by pioneering retail strategies and enduring partnerships.
1949
Establishment of Gedeon & Co.
click the CARD
1982
Expansion into the GCC with the introduction of luxury fashion houses.
2000
Growth in the Middle East market through the addition of more luxury brands.
2019
The new generation propels the business forward entering the African market with lifestyle and sports brands.
2024
Celebrating the 75-year anniversary!
headlines
News & Press
Article
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November 18, 2024
Forbes Middle East: 30 Under 30 2024
Article
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November 18, 2024
Entrepreneur Middle East: New Vision, Same Legacy, Gedeon Group
Press Release
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August 15, 2024
Aldo Award: Best Business Development 2024
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and Local Distinction?
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