Empowering Brands
Since 1949

We stand at the forefront of Fashion Retail & Distribution across the Middle East and Africa, representing a portfolio of over 50 premium brands.

SERVICES

We drive brand expansion through strategic retail operations.

Brand Distribution and Representation

Facilitating market entry and expansion for international fashion brands in the Middle East and Africa.

Retail Store
Management

Expertly managing over 200 retail stores to optimize brand presence and consumer engagement.

Robust logistics and cutting-edge technology

State-of-the-art logistics infrastructure and seamless supply chain management.

landscape

From the Middle East to Africa and beyond.

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Markets Worldwide

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business infrastructure

our timeline

A journey marked by pioneering retail strategies and enduring partnerships.

1949

Establishment of Gedeon & Co.

click the CARD

1982

Expansion into the GCC with the introduction of luxury fashion houses.

2000

Growth in the Middle East market through the addition of more luxury brands.

2019

The new generation propels the business forward entering the African market with lifestyle and sports brands.

2024

Celebrating the 75-year anniversary!

headlines

News & Press

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Forbes Middle East: Gedeon Group - Seventy Five Years Of Fashion Influence

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February 5, 2024

ALDO Elevates Tribal Chic 2023 Fashion Show in Kenya with Spectacular Showcase

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January 15, 2024

PUMA Became the Official Technical Partner of CAF for Several Events!

Aspire to Global Expansion
and Local Distinction?